For Branding Design instructed by Richard Rose, I was tasked to reimagine the identity design for Museum of Sex. The museum opened in 2002, located in the heart of New York city. Its mission is to advocate open discourse surrounding sex and sexuality, and to preserve sexually related objects that would otherwise be destroyed and discarded due to their sexual content.
Through the Museum of Sex brand identity, I want the museum-goers to explore and experience culture through the lens of sexuality. Playing with the idea of playful censorship, the design is meant to provoke people to think of sex beyond pornographic context.
All photographs used belong to Ren Hang.