PRODUCT DESIGN

LinkedIn

After graduating RISD, I booked a one way ticket to San Francisco to start my first job at LinkedIn. I was part of the Identity/Profile team with two other designers, managed under Sheba Najmi. Below are selected features that I’ve shipped during my time at LinkedIn!

Name Pronunciation

Designer: Ryan Nguyen
Manager: Sheba Najmi
Product manager: Joseph Akoni
Engineer leads: Joey Bai, Fatima Rizvi

Selected press
The Wall Street Journal
Business Insider
The Verge
AdWeek

Member problem
The LinkedIn Profile serves to represent every member of the global workforce. It enables members to showcase their professional history which includes who they are, what they have done (or what they are doing), what their needs are. A vital aspect of “who you are” is your name. We believe the pronunciation of your name is just as important as the name itself, therefore the pronunciation should be attached to the name throughout the LinkedIn ecosystem, especially in situations where connections and member-to-member interactions can initialize.  

Opportunity area
LinkedIn Profile can play a big role in alleviating these challenges by allowing members to signal a preference for how they want their name to be pronounced, which ensures that other members who want to interact with them are aware of this preference and, subsequently, can correctly pronounce the user’s name, alleviating any concerns and enabling a more fluid member interaction.

Key results
Name Pronunciation received a lot of positive feedback upon released, both on LinkedIn and through press. A few posts made about the feature have gone viral on LinkedIn! 

See Anaya Duncan's post on LinkedIn

See Joseph Akoni's post on LinkedIn

For more details about the project, please inquire via email.

Name pronunciation recording flow - Mobile

#OpenToWork

Designers: Ryan Nguyen, Molly Knight
Managers: Sheba Najmi, Jingxi Li
Product managers: Yamini Kasera, Rohan Rajiv
Engineer lead: Zoro Wu

Selected press
Techcrunch
Bloomberg
USA Today
The Wall Street Journal
LinkedIn Blog

LinkedIn CEO, Ryan Rolansky, introducing #OpenToWork

Member problem
Millions of members have been laid off due to COVID-19 and are asking for help. Despite having structured ways like ‘Open-To’ to express their job seeking intent, they continue to ‘hack’ their profile headlines to seek help from their community (~5M members have a variant of “Looking for a job” on their headline). Their presence on Profile alone is not helping members give/get support from their community at scale. We have an opportunity to make it easier for members to amplify their intent to make it more discoverable and actionable by the community.

Opportunity area
A profile photo is the most prominent and visible element of a member’s identity across LinkedIn and can therefore be an effective and powerful channel to amplify an intent to drive community attention and participation. We will help members leverage this channel by creating custom frames for specific needs/goals, which they can add as a temporary overlay on their profile photo to drive broader visibility. 

Key results
Upon two weeks of the feature’s public release, #OpenToWork has gained over 450 media coverages (55 original articles, 9 broadcast hits, 395 reposts and press release pick-ups). #OpenToWork was also featured by LinkedIn’s CEO, Ryan Roslansky, at the Microsoft & LinkedIn Global Skills Initiative event (skip to 23:30). We also saw a strong positive sentiment around the feature with members echoing our perspective on leaning on the community for help during these unprecedented times.

For more details about the project, please inquire via email.

#OpenToWork frame across flagship app

Image Editor

Designer: Ryan Nguyen
Manager: Carlos Lopez
Product Manager: Alana Smith

Member problem
When uploading multiple images on LinkedIn, photos often have an awkward crop, especially vertical-based images that are uploaded as the first image. This leads to a poor and confusing member experience, with a potential to delete the post since you can’t edit the images after posing.

Opportunity area
We gave the image editing modal a revamp with new functionalities like Tag, Crop, and Add alt. text.

Edit widget structure

Image Editor tools: Crop, Tag, Add alt. text

InstaConnect

Designers: Ryan Nguyen, Elina Lin
Manager: Sheba Najmi
Product managers: Yamini Kasera, Andrew Yu
Engineer leads: Zoro Wu, Chiachi Lo

Member problem
When members send a connection invite on profile, they are currently redirected to a new page to discover new connections and build their network. This not just takes members away from the profile context, which is a poor experience, but also introduces additional layers of friction in facilitating network building.

Opportunity area
Profile is one of our fastest growing channels for network building, growing at 57% YoY, faster than PYMK and Search. 23% of all invites are sent from profile. By making connection building contextual, we can drive a further spurt in relevant connection building which in-turn can help members connect to opportunities faster. We want to give members a way to discover and connect with relevant people inline, without taking them away from the profile they are viewing.

For more details about the project, please inquire via email.

Browsemap

Designer: Ryan Nguyen
Manager: Sheba Najmi
Product managers: Kylan Nieh
Engineer leads: Joey Bai

Member problem
Browsemap is the member discovery card located on the right rail of Profile. When members see a profile that may be interesting on the right rail, they can’t connect/message/follow others easily. This is a significant opportunity for us to improve the member experience in how we display other profiles in the right rail. Specifically, we will be focusing on delivering new features to better the discovery, relevancy, and actions for profiles featured in Browsemap.

Opportunity area
We add corresponding CTAs of Connect, Follow, and Message to the profiles on the right rail. By allowing members to take an action on profiles via Browsemap, we hope this will encourage members to easily make purposeful profile actions. In addition to the existing "People Also Viewed" card, we also want to add a "People You May Know" card. With this update, we can increase Browsemap's liquidity from 10 to 20 profiles.

For more details about the project, please inquire via email.

Life at LinkedIn

Identity/Profile team

LinkedIn Headquarters in San Francisco and New York

Holiday Party, Dec 2019


Virtual birthdays


Panel for University of Notre Dame and SPACE 4 US high school students

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