Member problem
The LinkedIn Profile serves to represent every member of the global workforce. It enables members to showcase their professional history which includes who they are, what they have done (or what they are doing), what their needs are. A vital aspect of “who you are” is your name. We believe the pronunciation of your name is just as important as the name itself, therefore the pronunciation should be attached to the name throughout the LinkedIn ecosystem, especially in situations where connections and member-to-member interactions can initialize.  

Opportunity area
LinkedIn Profile can play a big role in alleviating these challenges by allowing members to signal a preference for how they want their name to be pronounced, which ensures that other members who want to interact with them are aware of this preference and, subsequently, can correctly pronounce the user’s name, alleviating any concerns and enabling a more fluid member interaction.

Key results
Name Pronunciation received massively positive member feedback upon released - a few posts made about the feature have gone viral on LinkedIn. 750K+ added to profiles and 7.5 million+ playbacks to date. 17 global placements including The Wall Street Journey,  Engadget, The Verge, Fast Company, Entrepreneur, and Adweek). 1.5k social mentions across all monitored channels (News, Twitter, Reddit, Facebook) with 98% positive sentiment.

See Anaya Duncan's post on LinkedIn

See Joseph Akoni's post on LinkedIn

For more details about the project, please inquire via email.

Member problem
Millions of members have been laid off due to COVID-19 and are asking for help. Despite having structured ways like ‘Open-To’ to express their job seeking intent, they continue to ‘hack’ their profile headlines to seek help from their community (~5M members have a variant of “Looking for a job” on their headline). Their presence on Profile alone is not helping members give/get support from their community at scale. We have an opportunity to make it easier for members to amplify their intent to make it more discoverable and actionable by the community.

Opportunity area
‍A profile photo is the most prominent and visible element of a member’s identity across LinkedIn and can therefore be an effective and powerful channel to amplify an intent to drive community attention and participation. We will help members leverage this channel by creating custom frames for specific needs/goals, which they can add as a temporary overlay on their profile photo to drive broader visibility. 

Key results
#OpenToWork has been the most celebrated and high impact launch for LinkedIn. Upon two weeks of the feature’s public release, #OpenToWork has gained over 450 media coverages (55 original articles, 9 broadcast hits, 395 reposts and press release pick-ups). #OpenToWork was also featured by LinkedIn’s CEO, Ryan Roslansky, at the Microsoft & LinkedIn Global Skills Initiative event (skip to 23:30). We also saw a strong positive sentiment around the feature with members echoing our perspective on leaning on the community for help during these unprecedented times.

Members with Open To Work frames get 2.8x InMail Receives and 3.0x inMail Accept Rates. This led to an increase of 4.0x Confirmed Hire likelihood.

For more details about the project, please inquire via email.

Member problem
When uploading multiple images on LinkedIn, photos often have an awkward crop, especially vertical-based images that are uploaded as the first image. This leads to a poor and confusing member experience, with a potential to delete the post since you can’t edit the images after posing.

Opportunity area
We gave the image editing modal a revamp with new functionalities like Tag, Crop, and Add alt. text.

Edit widget structure

Member problem
When members send a connection invite on profile, they are currently redirected to a new page to discover new connections and build their network. This not just takes members away from the profile context, which is a poor experience, but also introduces additional layers of friction in facilitating network building.

Opportunity area
Profile is one of our fastest growing channels for network building, growing at 57% YoY, faster than PYMK and Search. 23% of all invites are sent from profile. By making connection building contextual, we can drive a further spurt in relevant connection building which in-turn can help members connect to opportunities faster. We want to give members a way to discover and connect with relevant people inline, without taking them away from the profile they are viewing.

Key results
InstaConnect helped LinkedIn drive contextual edge formation, especially for Infrequent Members. We measured increase in connections made.

For more details about the project, please inquire via email.

Member problem
Browsemap is the member discovery card located on the right rail of Profile. When members see a profile that may be interesting on the right rail, they can’t connect/message/follow others easily. This is a significant opportunity for us to improve the member experience in how we display other profiles in the right rail. Specifically, we will be focusing on delivering new features to better the discovery, relevancy, and actions for profiles featured in Browsemap.

Opportunity area
We add corresponding CTAs of Connect, Follow, and Message to the profiles on the right rail. By allowing members to take an action on profiles via Browsemap, we hope this will encourage members to easily make purposeful profile actions. In addition to the existing "People Also Viewed" card, we also want to add a "People You May Know" card. With this update, we can increase Browsemap's liquidity from 10 to 20 profiles.

For more details about the project, please inquire via email.